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RENEWAL UNDER THE CABLE ACT The Cable Act establishes "an orderly process for franchise renewal" designed to protect operators from "unfair denials of renewal" (Section 601(5); 47 U.S.C. §521 (5).) The Cable Act does not guarantee the operator renewal. A city that follows Cable Act procedures and develops an appropriate record may deny renewal if the operator’s past performance has been unsatisfactory, or if the operator is unwilling (or unable) to promise to provide the services, facilities and equipment necessary to meet the future cable-related "needs and interests" of the community. (Section 626; 47 U.S.C. § 546.) The Cable Act contains some very important provisions that allow local governments that pay attention to what they are doing the right to say no to renewals, or to invite competition in the form of additional operators or a replacement for the incumbent. The following is an outline of the steps that need to be taken to preserve that option for the franchising authority, as well as the procedural and substantive requirements that the Cable Act sets up for franchise renewals. In the specific area of renewals, the Cable Act addresses two basic issues:
The Cable Act sets forth two distinct renewal processes. The Cable Act provides for an elaborate formal renewal process. (Section 626(a)-(g); 47 U.S.C. §546(a)-(g).) It also provides that the cable operator and franchising authority can, in effect, ignore the elaborate formal process and opt for an informal negotiated renewal. (Section 626(h); 47 U.S.C. § 546 (h)). However, a municipality that may want to consider denial of renewal should be prepared to initiate the formal process if the operator asks for it during the six-month window.
The "window" for the formal renewal process opens two and a half to three years before the expiration of a franchise. Communities that have taken the time to think through what they want and need in advance of that time period are in a better position to bring about a successful conclusion to the renewal process. In addition, the current franchise requires on-going attention since the operator’s past performance and franchise violations that the community has ignored may not be adequate grounds for denying a renewal to an incumbent operator. Thus, municipalities are well advised not to "franchise and forget." The formal renewal process is complex and, at times, confusing, and even the informal process requires close attention. However, there are essentially four basic steps in the renewal process:
THE CABLE COMMUNICATIONS POLICY ACT OF 1984 The Cable Communications Policy Act of 1984 (P.L. 98-549), 47 U.S.C. §§ 521-611, was passed in the last days of the 98th Congress. It was the result of several years of intensive efforts on the part of the cable television industry, the local government community, and the Congress to establish a national policy for the regulation of cable television. Like most major pieces of legislation involving controversial issues and competing ideologies and approaches, the Cable Act is a compromise that attempts to strike a balance between the desires of the cable industry and the right of local governments to regulate cable television operators who occupy public property. The basic compromise that the cities made in the Cable Act was giving up most rate regulation in return for the grandfathering of existing franchises and the right to carry over most franchise provisions to new or renewal franchising. The provision that cable operators fought for very strongly was a bias in favor of renewal of the incumbent operator. The final version of the Act gives the incumbent cable operator the "first bite" at renewal, but does not grant an expectancy of renewal. One of the firm bases on which the Act stands is the right of a local government to "award…one or more franchises within its jurisdiction." (Section 621(a)(1) of the Cable Act, codified at 47 U.S.C. § 541 (b)(1).) The Cable Act has six basic public policy purposes:
The last two purposes were added in the Senate after the House had reported the bill out of committee. They are vivid illustrations of the difficult balancing act that the law attempts to perform. INTERESTS AND OBLIATIONS OF LOCALITIES REGARDING CABLE TELEVISION A fundamental aspect of the franchising and regulation of cable television is that they have always been principally the responsibility of local governments. This is in contrast to the regulation of broadcast television, which is nearly exclusively controlled by the Federal Communications Commission ("FCC"). The rationale for this approach stems from the technology and nature of cable television operation. Unlike any other private business except perhaps public utilities, cable systems inevitably involve extensive construction in, and permanent occupation of, public property: the local streets and rights-of-way. Moreover, most communities are served by a single cable system. This means that most cable operators enjoy sole control over multiple channels of communication by operating what is usually the only conduit for delivery of video programming to the home in a particular community. Management of the public streets and rights-of-way in the public interest is the responsibility of local governments. As the representative of the public, local governments have a responsibility to their citizens to protect public property and to assure that it is used in the public interest, rather than in the purely private commercial interest of the cable operator. Local governments also have long been recognized as the entities most knowledgeable about local community needs and interests, and therefore most able to help cable reach its full potential by tailoring its service to a particular locality. A stated purpose of the Cable Act is to "…assure that cable systems are responsive to the needs and interest of the local community." (Section 601(2); 47 U.S.C. §521(2)). Most communities are served by a single cable operator, meaning that citizens lack a competitive choice. In these circumstances, local officials may be motivated to promote First Amendment values in the community by assuring that citizens may receive information from a diversity of sources, rather than being restricted solely to the gatekeeper control exercisable by the cable operator. These policy concerns, balanced against the goal of minimizing regulation to the extent possible, underlie the Cable Act. The Cable Act carries out his balance by restricting certain local regulatory powers and confirming pre-existing local authority over cable in other areas. For example, the Act empowers local governments to issue "one or more" cable franchises in their jurisdictions, and prohibits the operation of a cable system without a local franchise in almost all cases. The Act also requires local authorities to follow specific procedures in determining whether to renew franchises. In a few states, including Vermont, Connecticut, Rhode island and New Jersey, the franchise is granted by a state level utility commission. A few other states, such as New York and Massachusetts, set some standards and procedures and assist local governments through a state cable commission. Even in these state schemes, however, the advice and often the consent of local governments is a significant part of the franchise process. Local governments, then, have fundamental interest regarding cable television, and those interest are reflected in the Cable Act in the form of statutory empowerment and responsibilities. These fundamental interests may be enumerated as:
Public rights-of-way are created through the expenditure of public funds and are often obtained through government exercise of the power of eminent domain. Like any property owner, the public is entitled to fair compensation for the private use of its property for commercial gain. Franchise fees of up to 5% of an operator’s gross revenues are authorized by the Cable Act as fair rent for this use.
Local governments must ensure that facilities constructed and maintained in the right-of-way do not endanger the public, and that applicable safety codes are followed in cable system installation and operation. In addition, since the rights-of-way and utility infrastructure used by cable systems are scarce and valuable public resources, local governments have a responsibility to manage and allocate the use of these vital resources. This means local governments must ensure that public rights-of-way and utility infrastructures are managed in a way to conserve sufficient capacity for current and potential future uses, including cable television and utilities and transportation services.
A primary goal of local officials is to ensure that all citizens, regardless of their income or location, have the opportunity to subscribe to cable television service without discrimination. This is carried out in franchises and confirmed in the Cable Act through prohibitions against "red-lining" and "cream skimming," universal service requirements, outlawing discrimination in rates, and protection of tenants’ rights to service. The policy rationale is that democracy is diminished if there are "haves" and "have nots" in the "Information Age." In light of skyrocketing cable rates, "lifeline service" is desired by many as an additional way to accomplish this goal. "Lifeline service" is a limited tier of service usually composed of local off-air broadcast service and cable system access channels.
Consumers look to the officials who granted the franchise for help with widespread complaints against cable companies, and to ensure fair practices in regard to rates, repair service, telephone response time, adequate picture quality, billing practices, and other consumer matters.
Many communities are concerned about visual blight, preservation of historic districts, and other aesthetic considerations that may affect the manner of installation and appearance of cable television wires, pedestals, boxes, etc.
A modern cable system is a unique and ubiquitous local communications network. As such, it can be an important part of the telecommunications infrastructure in a community. The Cable Act allows local officials to require upgrade of a system as a condition of renewal. Local economic development may also be fostered through franchise provisions for local involvement in ownership, local hiring and training, equal opportunity employment, and minority contracting and subcontracting provisions, and are sanctioned by the Cable Act and many local laws.
Local officials may be concerned about the power that cable can wield as a monopoly "gatekeeper" over what citizens can see and know. The Cable Act allows local governments to require a cable operator to set aside access channels for public, educational and governmental use. The Cable Act also allows franchising authorities to enforce requirements for "broad categories" of programming in franchises. ALTERNATE RENEWAL PROCEDURE (Informal) Timing – a cable operator may submit a renewal proposal at any time and the franchising authority may grant or deny that proposal at any time. Process – the public must be afforded adequate notice and an opportunity to comment. This process can operate independently of or in parallel with the timetable and process described in sections 1 through 6 above. (Section 626(h); 47 U.S.C. §546(h).) Denial of renewal under the informal process does not affect renewal carried out as a formal procedure. Relationship of formal and informal procedures. Informal and formal procedures can be followed simultaneously. As a result, many operators are triggering formal procedures 30-36 months prior to the expiration of the franchise, and are also asking municipalities to negotiate informally. If this is done, a municipality must be careful to comply with the procedural requirements of the formal process, even if it appears that informal negotiations are going well. Relationship of Cable Act procedures to state and local laws. Federal law supersedes local and state law with which it is in conflict, but in the absence of any conflict, a municipality must comply with both federal requirements and any applicable state and local law requirements. For example, if a local ordinance requires a city to establish franchise renewal procedures by ordinance, or establishes time limits in addition to those established by federal law, the city may have to comply with those local or state requirements. Relationship of renewal procedures to revocation proceedings. Federal law may not control revocation proceedings. It may be possible for a city to avoid the renewal process entirely by revoking the franchise if there is an adequate basis for doing so under the franchise.
SUBSTANTIVE RENEWAL REQUIREMENTS: SOME COMMONLY ASKED QUESTIONS
Past Performance – Future Performance – (Section 626(c)(1)(A), (B), (C); 47 U.S.C. §546(c)(1)(A), (B), (C); Section 626(b)(2); 47 U.S.C. §546(b)(2)). 2. What cannot be considered in determiningg whether to renew a franchise? Past performance –
3. What is the basis for a court overturning a franchising authority’s decision not to renew?
4. What is required to be in a renewal franchise?
5. What may a franchising authority require in a renewal?
6. What is a franchising authority prohibited from requiring in a renewed franchise?
(Section 613(d); 47 U.S.C. §537(d).) SUMMARY: THE FOUR BASIC STEPS IN THE CABLE TELEVISION RENEWAL PROCESS
The Basic Timetable for the Cable Television Renewal Process Getting ready for renewal goes on all the time – you can’t "franchise and forget" 36 to 30 months before expiration, the cable operator or the government may initiate the renewal process An informal process is usually preferable to a formal process, but a cable operator is likely to ask the franchising authority to initiate the formal process in the 36 to 30 month window to preserve its options.
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