"The American Red Cross spends $3,000 each day to help residents of Alameda County, "said Marian Wilson-Sylvestre, external affairs officer for the organization "We are looking for local companies to step forward to save a family's day, a half day or even a morning by sponsoring this event. And individuals can help by saving just a half hour."

Alameda County Fire departments are helping the Red Cross by "passing the boot." Firefighters are being asked to contribute just $5 each. Individual tickets are available for $125 by calling (510) 595-4460. Last year, the Save the Day gala raised $40,000 to help support hotel stays, clothing needs, CPR training and teaching youngsters first aid.